Influencer, Or Influence?

I am not aligned with the concept of the social media “influencer”. Whilst I appreciate it’s a legitimate profession, it is no more or less than garden variety sales. Maya Angelou is an influence. Oprah Winfrey is an influence. Brene Brown and Elizabeth Gilbert are influences – not “influencers”. We are impacted and inspired by who they are, by their risk-taking and their inroads into uncharted territory. We are empowered to rise, to venture, to grow. Yes, we buy their books or subscribe to their podcasts, but their influence is such that we need not be initiated into their tribes with pennies and pounds. Their voices ring truth inside us, call us out, draw us forward. That’s influence.
It’s fine to be influenced. It doesn’t make us gullible or stupid. There is however a difference between being an “influencer”, and being an influence. We are the difference. With one, we serve to empower her, and with the other, she serves to empower us. You choose which perspective resonates with your values. Because trust me – you know how to choose for yourself. 😉😉😉 #influencer #influence #entrepreneur #entrepreneurship

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