Why Your Purpose Is Not The Same As A “Hustle”.

I’m not keen on the term “hustle” used relating to small business. Actually, I despise it.
See the graphic shared with this post for why.

Words matter. The smaller the enterprise, the greater the meaning and impact little things have on your mindset and actions.
When you’re a micro-business, perceptions about you, and that you have, are not lessened by your size – they’re magnified.
Your intention setting matters. Your motivation matters. Your purpose and goals matter.

Think carefully about your definition(s) of what you do, even if you only ever kept these to yourself. Calling your business a “hustle” is virtually describing it and what you do as definitively lacking integrity, as categorically self-centred rather than broadly focused, as using guile and gaining advantage by a kind of “white” deceit. If you were to tell a client your service to them was a “hustle”, what do you think they will surmise?

My business is not a hustle. I’m not practicing sleight of hand here, nor am I doing some kind of commerce-burlesque behind giant red feathers to get people to part with their dosh. When you do dealings with me, what you see is what you get. Integrity is important to me, and so I don’t give my business my “all” – I keep some of myself back for me, protecting it carefully, so what I do give is honest and sustainable. My values are plain to see. I care about people, and I want them to become more of who they truly are, whilst I, through my business, do the same. That is not a hustle. That’s purpose.

My challenge to you, little business owner, as you navigate your way in the sea of entrepreneurship. Think about whether you can keep up the “hustle” you’re supposed to want, or you’d prefer to get up each day living the dream you know you do.

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