11 Jun

When A Foot In The Door Isn’t Enough.

DON’T JUST AIM TO GET YOUR FOOT IN THE DOOR. YOU HAVE TWO FEET FOR A REASON.

I like to support local makers and artisans via my shop. I also know what it’s like trying to bridge the gap into retail and reach people with your goods when you don’t have a shop or market stall. That’s why when people come in and ask if they can show me what they make, depending on what it is, I will usually say yes. (Sorry to the lady who hoped last week I’d stock her State Of Origin cushions, but kudos for asking.)
I appreciate it takes courage to front up to a shop owner and ask for a foot in the door, that’s why I try to help by giving one. But here’s the surprise. For every one who comes back with their goods, one I never see again, even though I expressed positive interest in their product.
I believe for many of us, the hardest part isn’t breaking the ice, it’s actually following through. I think some people expect me to say no, and are so surprised I say yes that they don’t know, or aren’t ready to do, what comes next. So they do nothing.
I’ve been threatening to write a certain book for years now. I have drafts all over the place for if. It even has a great title. But all that stuff is easy. Saying “I am writing a book” and making a play at it, talking about it and even designing pretty covers for it is fun and easy. I could even sell that damn book right now just on the concept, I know it. It sounds like a breakthrough to say I know I can write that book. But that’s not the breakthrough. That will come when I actually do it.
I encourage you, you may be thinking appropriate your idea, or someone with your idea, is the hard part. It’s not. Get that over with, because it’s a breeze compared with what’s next. Following through. Now that takes some guts. Best get started now. ????? #smallbusinessadvice #footinthedoor #followthrough

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